Playbook
Playbook articles
5 posts tagged playbook — written by the team behind LocalLeads.
How to find clients for your agency using Google Maps
A step-by-step playbook for web design, SEO, and marketing agencies: ICP, search queries, qualification, and the first-touch email we actually send.
Cold email for agencies: what's actually working in 2026
Deliverability setup, sequence cadence, reply-rate benchmarks, and the agency-specific objections we run into — with the numbers from our own sending.
Google Business Profile automation for agencies in 2026
Using GBP data as a prospecting signal: claimed vs unclaimed listings, review velocity, category mismatches — and the pitch that actually lands.
How to find businesses without a website (5 methods)
Five ways to find local businesses with no website, how to tell which are worth a call, and how to reach them when there is no contact page to read.
How to find local businesses that need SEO (7 signals)
Seven signals you can check for free, a workflow for turning them into a prospect list, and a first email built on evidence the owner can verify.