A score on every lead, at no extra cost.
Quality Score is a deterministic 0–100 number we compute for every business LocalLeads finds on Google Maps, from 7 signals we already have on the record. Same inputs, same score, every time. Costs no extra credits, adds no extra wait, and lands on every result, including the 100 free leads every account gets each month.
The seven signals
Quality Score is computed from seven inputs we already have on the record. The weights are tuned per niche — a plumber and a yoga studio don't score identically — but the inputs are the same, and the score is deterministic.
Phone present
Is there a phone number on the Google Business Profile? Reachability is the table stake — a listing with no phone is hard to qualify and hard to back-fill.
Email confidence
How likely is this listing to have a working business email? Enrichment runs as part of the search and is included in the one credit a lead costs.
Website live status
Is the website on the listing still resolving? Dead domains and parked pages drop the score — they correlate strongly with stale businesses.
Google rating
Star rating on the Business Profile. Weighted alongside review count — a 5.0 with two reviews carries less signal than a 4.5 with two hundred.
Google review count
Volume of reviews. High volume + low rating, or low volume + recent activity, both move the score in directions you'd expect.
Photos on listing
Does the owner maintain the listing? Listings with photos uploaded by the business correlate with active management — and active managers reply to email.
Data freshness
When did Google Maps last update this record? Stale data is downweighted — recent edits are a positive signal that the business is operating.
Three tiers
The raw 0–100 number is useful, but the tier is what most teams sort on. Sort to High Quality first and start your outreach there. One credit is one delivered lead, with enrichment included.
- HighReachable
Sort here first. These are the rows to contact first: the business is reachable, the listing is well-maintained, and it is likely to have a working email.
- MediumPartial signal
Worth keeping warm. Often re-ranks higher after enrichment — a Medium with an email from its own website can move to High once contactability is confirmed.
- LowLimited signal
Park these for outbound, or queue them for a different motion (paid ads, retargeting, partner referrals).
Why this matters
Scrapers compete on volume — “100,000 businesses extracted in a city.” That's the wrong metric. We'd rather tell you which 200 of those 1,000 are actually worth contacting — before you spend an hour on outreach. Fewer bounces, faster qualification, no money burned on rows your sequencing tool would have bounced anyway.
Same logic applies on the agent side: an AI driving outbound via MCP should rank candidates by Quality Score before spending budget on outreach.