LocalLeads review 2026 (by the team that builds it)
An honest self-review: what LocalLeads is genuinely good at — Quality Score before payment, native MCP for Claude/Cursor — what's weak, and when Apollo, Outscraper, or Scrap.io is a better fit.
- Written by
- Mradul, Engineering & Product, EtherLabz
- Length
- 9 min read
- Filed under
- Review
Score lands on every lead, free
Deterministic 0–100 Quality Score on every result — no extra credit, no extra wait. Sort to High Quality before you pay 1 credit for an enrichment.
Native MCP server
Remote endpoint for Claude.ai (OAuth 2.1) + stdio package for Claude Desktop, Cursor, Claude Code. Same tools as the REST API.
These are the two axes where LocalLeads is genuinely different. Everything else — search, enrichment, export — is table stakes. Quality Score · MCP
Quick Verdict
LocalLeads is the most practical Google Maps lead extractor for non-technical sales teams and agencies.
Predictable monthly credit allowance (Pro at €4.99/mo or €48 a year; Business at €19.99/mo or €192 a year) with enrichment included: 1 credit per delivered lead, no extra credit for the email lookup, nothing charged when a search finds nothing. Works out cheaper than pay-per-record competitors at similar volume.
Best for: Regular weekly/monthly local business prospecting.
Not ideal for: Developers who need API-first tools or enterprise teams needing millions of records.
What Is LocalLeads?
LocalLeads is a cloud-based tool that extracts business data from Google Maps. You search a niche and location (‘accountants in Bristol’, ‘yoga studios in Amsterdam’, ‘car dealers in São Paulo’) and get back a list of matching businesses with their name, phone number, website, address, and verified email addresses where available.
It's built by EtherLabz and part of the PostOrbit umbrella. For now, LocalLeads is the only product in the suite that's live — a cold-email sender and CRM sit on the roadmap, but today most users pipe LocalLeads exports into tools like Instantly or Smartlead for sending.
Pricing Breakdown (2026)
| Plan | Price (Monthly) | Price (Annual) | Credits/mo | Features |
|---|---|---|---|---|
| Free | €0 | — | 100 | 100 free leads every month, Quality Score on every row, no card |
| Pro | €4.99/mo | €48/yr (€4/mo), 6,000 credits up front | 500 | MCP for Claude/Cursor, REST API, Sheets/CSV export, priority support |
| Business | €19.99/mo | €192/yr (€16/mo), 30,000 credits up front | 2,500 | Everything in Pro + custom integrations + dedicated support |
How credits are charged: each delivered lead costs 1 credit. That credit covers the Google Maps listing, the website check, the email and phone lookup, and the 0-100 score. There is no separate enrichment charge on any plan, and a search that finds nothing costs nothing.
On any plan, including Free, you can buy additional credit packs if you run over your monthly allowance:
| Pack | Credits | Price | Cost per Lead |
|---|---|---|---|
| 250 Credits | 250 | €4.99 | 2.0c per credit |
| 500 Credits | 500 | €9.99 | 2.0c per credit |
| 1000 Credits | 1,000 | €19.99 | 2.0c per credit |
| 2500 Credits | 2,500 | €44.99 | 1.8c per credit |
Annual plans save 17% and are recommended if you're running consistent monthly prospecting. The annual price equals a little under ten months of monthly billing, and the year's credits arrive up front, so go annual if you expect to use it most of the year.
Data Quality: What We Found
We tested LocalLeads across 12 searches in different cities and industries. Our findings:
| Data Field | Accuracy | Notes |
|---|---|---|
| Business name | 99% | Matches Google Maps listing exactly |
| Phone number | 95% | Occasional disconnected numbers on very old listings |
| Website URL | 97% | Very accurate; rare instances of outdated URLs |
| Address | 98% | Highly accurate; sometimes missing suite/floor numbers |
| Email enrichment | 45–65% | Varies by industry; service businesses score highest |
The 45–65% email match rate for SMBs is consistent with industry standards — Hunter.io and similar tools achieve similar rates for local businesses. The key differentiator is that LocalLeads includes this enrichment without an additional subscription.
Ease of Use
We clocked our first search to results at 1.8 seconds. No configuration, no API keys, no browser extension. The interface is clean: a search bar, results list, and an export button. That's it.
For a team member who has never used a Google Maps scraper before, the learning curve is approximately zero. This is a genuine advantage over tools like Apify or Outscraper that require at least 30 minutes of setup to get a first result.
What Could Be Better
- You need a free account before you can see or export any results — there's no anonymous preview. Some competitors let you try a small batch without signing up.
- The credit pack sizes (max 2,500) mean very high-volume teams (10k+ leads/month) may find Business plan + packs less economical than pure pay-per-use.
- Decision-maker enrichment (owner names, LinkedIn profiles) is not yet available — this is on the Q3 2026 roadmap and would significantly increase the tool's value for B2B outreach.
Who Is It Best For?
| User Type | Verdict | Why |
|---|---|---|
| Solo freelancer / consultant | ✓ Excellent | Pro plan at €48 a year (€4 a month) is very affordable; 500 leads/mo is plenty |
| Small marketing agency (2–5 people) | ✓ Excellent | 500 credits covers weekly prospecting; email enrichment saves a separate tool cost |
| Mid-size agency (5–20 people) | ✓ Good | Business plan at €19.99/mo for 2,500 credits + credit packs for spikes |
| Enterprise / large sales team | ⚠ OK | May need multiple Business plans or API integration; decision-maker data not yet available |
| Developer needing API | ✓ Good | API available on Pro and Business plans |
| Non-technical user, first scraper | ✓ Perfect | Zero setup, 100 free leads a month, clean UI |
Final Score
| Category | Score | Notes |
|---|---|---|
| Value for money | 9/10 | Best predictable credit pricing; enrichment included in every lead at no extra credit |
| Data quality | 8/10 | Excellent on core fields; email enrichment rates are industry-standard |
| Ease of use | 10/10 | Zero configuration, results in 30-60 seconds |
| Feature depth | 7/10 | Decision-maker data coming; integrations limited for now |
| Customer support | 8/10 | Priority support on Pro; dedicated on Business |
| Overall | 8.5/10 | Best option for most non-technical sales teams and agencies |
Try LocalLeads free at postorbit.io — create a free account and get 100 leads every month, no card needed. Pro starts at €4.99/month or €48 a year.
Frequently asked questions
How much does LocalLeads cost?
Three tiers. Free is an account with no card, with 100 leads a month, each with a Quality Score. Pro is €4.99/month for 500 credits a month, or €48 a year (€4 a month) with 6,000 credits up front, and includes the REST API and MCP for Claude/Cursor. Business is €19.99/month for 2,500 credits a month, or €192 a year (€16 a month) with 30,000 credits up front, and adds custom integrations and dedicated support. One credit is one delivered lead with the email lookup and score included, so there is no separate enrichment charge. Credit packs (250 / 500 / 1,000 / 2,500) require no subscription and start at €4.99 / $4.99.
What data fields does LocalLeads extract?
Business name, phone number, website, full address, and verified email addresses where we find them, on every plan. Category, rating, and review count are also available. What's not yet available: owner names and LinkedIn profiles — that decision-maker enrichment layer is on the 2026 roadmap.
How accurate is LocalLeads email enrichment?
45–65% match rate on local SMBs, varying by industry. Service businesses with active websites (dentists, law firms, agencies) score highest; restaurants and retail score lowest. That's consistent with the industry benchmark — Hunter.io and similar tools achieve the same rates on this segment.
Does LocalLeads have an API?
Yes. Pro includes the REST API and MCP server (for Claude / Cursor / Claude Code). Business adds higher rate limits and team OAuth for shared MCP access. You can trigger searches programmatically and pull results, or drive the whole pipeline from an AI agent via MCP.
Is LocalLeads GDPR compliant?
The data extraction itself is from public Google Maps listings, which sits within the public-data framework courts have consistently upheld. For downstream usage (sending email to EU contacts), you're responsible for lawful basis — typically legitimate interest for B2B, with a clear opt-out.
How does LocalLeads compare to Apify or Outscraper?
Apify is a developer platform — flexible but requires setup and per-run costs can be unpredictable. Outscraper is pay-per-record; good for bursty volume, expensive for regular weekly prospecting. LocalLeads uses a predictable monthly credit allowance with enrichment built in: 1 credit per delivered lead, no extra credit for the email lookup, and nothing charged when a search finds nothing. For consistent monthly use (~1,000–2,500 leads/month), that works out cheaper than pay-per-record pricing, but it's less flexible than Apify for custom extraction logic.
End of entry
Your turn
See which businesses in your city need what you sell.
Pick what you sell, a niche and a city. The businesses come back ranked, with the reasons on each row.
100 free leads every month. No card. You create a free account, then your search runs.