LocalLeads vs ZoomInfo
ZoomInfo is an enterprise B2B data platform with deep firmographic and intent data — and enterprise pricing. LocalLeads is a flat-rate SMB tool with a Quality Score on every record.
Pick ZoomInfo if
- Your ACV justifies five-figure annual contracts.
- You need firmographic + intent + technographic data layered together.
- Your ICP is mid-market / enterprise, not local SMBs.
Pick LocalLeads if
- You want flat-rate pricing without a sales call to subscribe.
- Your ICP is local SMBs that ZoomInfo doesn't cover well.
- You want native AI-agent access to your lead pipeline.
Pricing models
ZoomInfo pricing is opaque and almost always involves an annual contract. LocalLeads starts at €4.99/mo, billed monthly or annually, with a self-serve trial.
LocalLeads finds local businesses on Google Maps and ranks them 0–100 by how likely they are to buy what you sell, with the reasons on every row. It needs a free account, which includes 100 leads every month with no card. Pro is €4.99 (or $4.99) a month for 500 credits and Business is €19.99 (or $19.99) a month for 2,500. One credit is one delivered lead.
See LocalLeads pricingFeature-by-feature
| Feature | LocalLeads | ZoomInfo |
|---|---|---|
| Pricing transparency | Public | Sales call |
| Target market | Local SMB | Enterprise B2B |
| Intent data | ||
| Technographic data | ||
| Quality Score | ||
| Self-serve sign-up |
Switching from ZoomInfo
- 1Keep ZoomInfo for enterprise prospecting if your ACV supports it.
- 2Move SMB-focused workflows to LocalLeads for predictable cost.
- 3Run both for a month, compare cost-per-qualified-lead.
Other comparisons
Real questions, real answers
The objections people actually email us about.
What is LocalLeads, and what does it cost?
LocalLeads by PostOrbit finds local businesses on Google Maps and ranks them 0–100 by how likely they are to buy what you sell (websites, SEO, ads or social media), with the reasons on every row. It is built for agencies and freelancers. A free account gets 100 leads every month, with no card. Pro is €4.99 (or $4.99) a month for 500 credits and Business is €19.99 (or $19.99) a month for 2,500. One credit is one delivered lead, and searching needs an account.
How is this different from Outscraper, Apify, or Apollo?
Outscraper and Apify are pay-per-business scrapers. They give you raw rows and leave the qualification work to you. Apollo focuses on global B2B contact databases: strong for enterprise titles, weak for the local SMB long tail. LocalLeads is built for the local long tail and ships every lead with a deterministic 0–100 Quality Score so you can gate credit spend on the businesses worth contacting. Bonus: native MCP server for Claude, Cursor, and the AI sales stack. None of the others have that yet.
What is the Quality Score and how does it work?
Every lead lands in your dashboard with a 0–100 Quality Score and a High / Medium / Low badge. The score is deterministic, derived from the business data on the record: phone present (+15), website live (+15), reviews and rating (up to +30 combined), hours and photos (+10), and data freshness (penalty after 90 days). Enrichment runs as part of the search rather than as a step you pay for separately, so the email signal (+25) is already counted by the time you see the lead.
Can I use this with Claude, Cursor, or other AI tools?
Yes. We ship a native MCP (Model Context Protocol) server, so Claude.ai, Claude Desktop, Cursor, Claude Code, and any MCP-compatible agent can search, enrich, and verify leads directly from chat or your editor. One-click OAuth for Claude.ai users; stdio config for desktop tools. See /integrations/claude for setup, or /docs/api/mcp for the full tool spec.
Is this legal? Is it GDPR-compliant?
LocalLeads extracts publicly accessible business listing data: the same information any visitor to Google Maps can see. For downstream use such as cold email to EU contacts, you are responsible for establishing a lawful basis (typically 'legitimate interest' for B2B outreach to professional addresses) and including a clear unsubscribe mechanism. We recommend consulting your own counsel for high-volume EU outreach, and we publish a soft-bounce / unsubscribe guide in the docs.
What happens if a search returns garbage results?
A search that returns nothing costs nothing: one credit is one delivered lead. Duplicates are removed and out-of-country results are filtered before you are charged. If a list still comes back full of wrong businesses, email support@postorbit.io with the search and we will credit those leads back.
Do credits roll over? Can I buy without a subscription?
Monthly subscription credits do not roll over. They reset on your billing date. But credit packs do not require a subscription: anyone with a free account can buy 250, 500, 1,000, or 2,500-credit packs (from €4.99 or $4.99) that never expire. Subscription credits stay cheaper per-credit on volume. Packs are the right tool for trying without committing, or for topping up the month you blow through your monthly allowance. Prices charged in your local currency (EUR or USD) via PayPal.
Can I cancel anytime?
Yes. No contract, no minimum term. Cancel from the dashboard in one click. You keep access to your account and exports until the end of the current billing period.
What's the API rate limit?
100 requests per minute. Search endpoints are async (you submit, we return a query ID, you poll) so a running search does not eat into your rate budget. Full docs at /docs/api.
Start with a free search
See real leads in 60 seconds.
100 free credits every month, no credit card. Decide afterwards if it's worth a credit.
100 free credits every month. No credit card.